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I produced Shopify's full presence at The Lead Summit — a 3,000-person retail and commerce conference at Pier 36 in NYC. I managed the booth, on-site sales reps, a branded workshop, one-on-one meeting programming, and a Loveless Coffee partnership designed to drive foot traffic and prospect engagement throughout the event.
I produced a Shopify fireside chat and cocktail reception at Westside Market in Austin, focused on the mid-market retail vertical. I sourced the venue partnership, managed speakers and production, and ran execution end to end — an intentionally intimate format designed to deepen relationships with mid-market merchants.
I produced Shopify's presence at The Running Event, the premier trade show for run specialty retailers. I managed the full footprint: branded booth build, POS demos, giveaways, and an opening night party. End-to-end ownership from planning through on-site execution, coordinating vendors, logistics, and Shopify's sales and brand teams throughout.
I owned Shopify's presence at Beanstalk end to end — budget, agency partners, logistics, and on-site execution for senior leaders and C-Suite attendees.
I led Shopify's presence at NY Now: sales team coordination, speaker management, and VIP dinner guests. I directed agency partners, ran the budget, and managed every logistical detail to deliver a polished experience that put Shopify's brand front and center.
As Lead Producer for Shopify's editions.dev Welcome Party (May 2025), I ran end-to-end production for 600 partners and VIPs at the Art Gallery of Ontario. Full budget ownership, agency and venue management, and close coordination with Shopify leadership and creative teams throughout.
In partnership with the Shopify Spaces team, I produced the GeoBlitz NYC "Future of Retail" panel and managed production of two content segments — one pre-event, one live. I held full budget ownership and agency oversight, coordinating between Shopify leadership and the agency executing the VIP merchant panel, product demos, and post-event reception.