2018 Experiential Campaigns + Event Production
As Senior/Lead Producer at Because Creative Experiences, I worked with Dutch brand Genever to launch this historical spirit within the United States in four major American markets. This traveling activation has already been to New Orleans for Tales of the Cocktail, Bev Con in Los Angeles, Portland Cocktail week, and will be making its way San Antonio Cocktail Conference early next year. As production lead, I produced all elements of this experience from ideation, strategy, fabrication, location selection, art direction, prop sourcing, contracting, video/photo, and ultimately the carting/shipping of all elements.
Genever New Orleans
Genever Booth + Activation 2.0 (Post Art Direction/Build Revisions)
While producing the multi-city Genever campaign, I was simultaneously tasked with creating a dynamic experience for the Dropbox annual employee recognition events in New York and Seattle. I managed all elements of each event, including budget ownership, venue selection, client relations, walk throughs + tastings, live performances, F+B, permitting, contract labor, photography, and sizzle video.
Dropbox New York City